Context
The Challenge
EduFlow helps Ukrainians with low English proficiency enroll in UK universities. They relied on manual DMs to find leads — impossible to scale. The goal: build a full marketing system from scratch that could replace manual outreach and grow consistently over time.
Campaign Dashboard
Strategy
Audience Insight
Deep audience analysis revealed the core emotional driver: fear of a bleak future. Ukrainians in England working survival jobs positioned education as the trampoline to change that narrative.
Best-performing segment
Ages 18–35 with interests in LinkedIn and professional development. Lookalike and retargeting strategies proved highly effective.
Channel mix
Meta Ads as primary acquisition, Instagram for nurture and credibility, SMS for high-intent retargeting — structured as a full funnel.
3 Years of Work
What Was Built
- Full-funnel marketing system — from first touchpoint to conversion, built from zero.
- Performance marketing strategy — developed and executed across all paid channels over 3 years.
- Lead generation at scale — ~4,800 leads while maintaining CPL ~€4.5 across 22 campaigns.
- Conversion funnel design — ads → landing page → CRM → sales pipeline optimised at every step.
- CRM implementation — structured system for lead tracking and full sales pipeline visibility.
- Content engine — strategy, production workflows, video outsourcing system established.
- Cross-functional execution — ads, content, analytics, and operations managed together.
@eduflow.uk
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