The Challenge
Luckus Studio's team of seasoned art directors — veterans of major game development companies — were launching their own studio in September 2023. They had the expertise and the portfolio, but needed a brand identity from scratch: positioning, visual language, website, and a LinkedIn presence to attract international clients.
Brand Platform
A brand platform is the foundation of all marketing — it defines what a brand stands for, who it serves, its values, and how those values are communicated. We developed the full brand pyramid: essence, character, values, emotional and rational benefits, reasons to believe, and brand attributes.
Process
- Market Research — analysed the 2D game art outsourcing landscape, competitors, and target client profiles.
- Brand Pyramid — developed core values, mission, vision, USP, and full attribute map with the founding team.
- Website Creation — translated brand identity into a website built for international B2B client acquisition.
- LinkedIn Strategy — crafted and scheduled content to establish founder credibility and studio visibility.
- Traffic Campaign — prepared LinkedIn, email, and Meta Ads campaign for launch in September 2024.
Studio Website
The website was built to reflect the new brand identity — clean, portfolio-led, and optimised for international B2B clients in the game development industry.
Content Strategy in Action
LinkedIn posts were designed to showcase the studio's expertise, highlight case studies, and build credibility with potential clients — combining educational content with portfolio pieces.
