Context
The Challenge
A real estate firm in Kazakhstan needed to sell 6 residential complexes after their primary lead source stopped delivering results. Market analysis revealed that existing players had poor-quality advertising. The opportunity: outperform a weak competitive landscape with professionally crafted campaigns.
Campaign Visuals
Strategy
Approach
We ran separate ad campaigns for each of the 6 residential complexes, tailoring messaging to highlight unique selling points. Residential buyers were targeted with delivery timelines; commercial buyers with investment returns.
Residential Buyers
Messaging focused on delivery timelines, lifestyle benefits, and neighbourhood amenities. Video creatives proved most effective.
Commercial Buyers
Investment-focused messaging highlighting yield potential and long-term value. Higher CPL but significantly higher conversion value.
Execution
What We Did
- 6 Separate Campaigns — each complex had its own targeting, creatives, and messaging strategy.
- Instagram Management — active management alongside paid campaigns to build organic credibility.
- Video Creatives — identified and scaled video as the highest-performing ad format.
- Budget: $14,000 — managed over 6 months with continuous optimisation, yielding CPL of $1.5.
- 118 properties sold — monitored full funnel from lead to property sale.
